29 Sep ‘Like’ buttons let loose on Cape Town
Yesterday, Cape Town advertising and digital agencies were surprised by visits from very blue, high-heel wearing, walking, talking, Like buttons. Here is 10and5’s Kate Desmarais posing with a Like button at the Ogilvy Cape Town offices.
It turns out the Like buttons are part of a campaign leading up to this weekend’s Loerie awards. The I Like Loeries campaign can be followed on Facebook, here, or on twitter, here. The Like buttons handed out Like stickers to be pasted onto any like-able objects around the city. See below. As far as we know the campaign is to raise awareness about the Loeries, get the general public interested and to make Capetonians feel more connected to their city by being able to ‘like’ real objects.
So now we have to ask, Who’dunnit?