29 Sep VISI gets the chop for subscriptions.
This clever ambient media idea to advertise VISI magazine subscriptions is by Net#work BBDO Cape Town. Here’s the thinking behind the campaign:
Subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
Visi Magazine is the ultimate reference tool for designers, decorators, architects and anyone else who is looking for the coolest and most cutting edge stuff. So, why not use a Visi magazine to sell Visi magazines?
Imagine you opened up what you thought was an issue of Visi, jam-packed with awesome stuff, only to discover that someone else had seen it first and even worse, the stuff was so cool they’d actually cut out all the pictures.
All we then had to do was hijack the normal distribution chain of the magazine, placing cut-out magazines in waiting rooms, salons, design school foyers and office receptions.
Art Directors – Sonja Fahn, Kate Butcher
Copywriters – Mike Pearson, Salomie Smith
Illustrator – Kate Butcher
Creative Director – Sonja Fahn
Executive Creative Directors – Mike Schalit, Ivan Johnson
Account Management – Lisha Klopper