Sometimes mistakes creep in to creative (it happens more often then we’d like) and how you are judged is how you deal with it. Last night Quirk sent out an emailer for their client Savanna, unfortunately they accidently did not replace the to name with a dynamic field and the entire base got called Tammy.
In record time a new mailer was created and resent out “Who the Hell is Tammy?”.
Well done to Quirk for taking a mistake and turning it into an opportunity. Fixing it and making it better, has given me a good chuckle. Let’s hope they get some great entries and we can all eventually find out, who the hell Tammy is?