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Heita Campaign from Telkom

We’re not sure who did these (hence the Who Dunnit tag), but we’re not sure if we’re entirely convinced after seeing the web videos and digital campaign – the above the line had us for a while. The campaign has massive above the line spend, with billboards next to almost every big road. Apparently it’s to launch a new mobile offering from Telkom, and some even say the Heita campaign is dubbed to rival the MTN Ayoba campaign. Personally we just don’t feel the creative to be on point. Your thoughts?

Click through for the TV/web commercials, or visit the Heita campaign site.

http://www.youtube.com/watch?v=su0pTH1gb4U

http://www.youtube.com/watch?v=iJY3cx9GLRM

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