Another anti-cruelty towards animals message for today. This time by morrisjones&co for the Animal Anti-Cruelty League.
Executive Creative Director – Angel Jones
Creative Director – Margarita Karvouniaris
Art Director – Bernie da Silva
Copywriter – Michelle Kreuiter
Director – Cindy Lee
Producer – Martina Schieder
Production House – Fresh Eye
About the work:
Animal Abuse is a growing and often neglected concern in South Africa. To highlight this problem, morrisjones&co have developed a new television commercial for the Animal Anti-Cruelty League. The messaging is simple – teach children to respect, now. This commercial is a very simple way to demonstrate a very serious problem without having to resort to shock tactics.