Seed Sprouting paper invites by Pick n Pay

This is pretty damn cool – we’ve just received our invites to attend the opening of the new Pick n Pay on Nicol (it’s a fancy Pick n Pay basically). And we were prepared for just another normal RSVP invite.. hell no! well, first it is kind of a standard invite, but then you read the bottom section:

This invite is printed on recycled paper embedded with mixed herb seeds. Place paper 1mm under the soil in half sun area. Keep moist while seeds germinate.

That’s pretty damn cool in our books. Kudo’s Pick n Pay (and the agency Young&Rubicam).
EDIT: The agency responsible for the invitation is Kirkpatrick & Associates. It was conceptualized, designed, produced and distributed them, while Y&R are the larger holding agency.

6 Comments

  1. got the same thing from my cousin with her daughter’s baptism. great idea as my plants will grow up with lil Ana. check out http://www.growingpaper.co.za

  2. awesome! Thanks for the link!

  3. saw this idea in One Show archives before too. Honda ties it back to their product: http://www.frederiksamuel.com/blog/2008/03/honda-letter.html – v cool.

  4. Lovely work. A very Woolies move. Now all PnP need to do is get into in-flight meals. Made the world of difference on a BA flight from Jozi last week.

  5. Glad you love the invites – the credits are however incorrect – please kindly correct them.

    Just to set the record straight and give due credit –
    Y&R did not conceptualize, design or produce the invites or co-ordinate the launch for tomorrow evening.

    It was in fact outsourced to the highly renowned Kirkpatrick & Associates after a successful pitch to the PnP client.
    (They obviously had to liase with Y&R to maintain the brand in accordance to the PnP brand guidelines…)

    For more info please contact Anne Kirkpatrick anne@kirkpatrick.co.za for any of your event or sensory branding needs – they are brilliant!

    cheers! Here’s to a fantastic launch of the new Pick n Pay on Nicol!