Exclusive Books – Abridged Classics

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After researching the subject, prominent publishers found that many avid readers are ashamed to admit that they have not read certain classics. In an attempt to make these books more accessible, they put out a series of abridged (condensed) classics. Exclusive Books promoted this range by putting out print ads that displayed some of the characteristic scenes from literary lore with the slightly less exciting bits removed. In this way, they showed how abridged classics work – by giving you the big picture.

Creative team:

Advertising Agency – Ogilvy Johannesburg

Creative Directors – Fran Luckin, Bridget Johnson

Art Director – Marion Bryan

Copywriter – David Krueger

Illustrators – Rui Tenreiro, Barry Downard, Rob Frew

Photographer – Corbis

Assistant Art Director – Magdel Smith

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2 Comments

  1. I’d be more ashamed to admit having read an abridged classic than admitting to have not read the classic at all.