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The Oculus logo

The Oculus brand identity

The Oculus logo

A combination of art and science was used as inspiration for the corporate ID of The Oculus, a bespoke eyecare brand. The new visual identity can be seen on bags, merchandise, shopfront, interiors and on their website, here.

Credits go to the Engage Brandcraft team, Michel from Now Boarding and The Oculus Team – Pieter Steyn, Chris Weir & Friends.

Between 10 and 5