04 Nov Jax Panik sticker bomb campaign
Brand New Day was asked to create hype and awareness around the new Jax Panik album launch. This they did by implementing the most epic sticker bomb campaign from the Eastern Cape to in and around Gauteng. They explain their strategy,”Using the demographic info tab of the Jax Panik facebook fan page we identified the three major fan territories. By strategically bombing all the major campuses, malls and other high human traffic spots in these territories we created maximum awareness around the “I Am Jax Panik” logo. In this time 8000+ new fans were gained and it is still growing.”
The campaign was produced by Jeremy Puren from Brand New Day, assisted by Rudulf Jobert.