06 Dec Ogilvy CT for Volkswagen Polo

Ogilvy Cape Town sent us a break down of their latest press ad for the new Volkswagen Polo –

THE CHALLENGE
Produce a newspaper ad for the desirable new Volkswagen Polo.

THE SOLUTION
We targeted people in the market for a new car. In the motoring sections of newspapers, we ran a double-sided ad that capitalised on the Polo’s appeal. By cutting out and using the ad, people could put their current cars up for sale, while driving around with a constant reminder of the car they’d rather have: the gorgeous new Polo.

THE RESULT
We turned car windows into a new media space. Every car that used our ad became a mini billboard for the Polo’s sheer desirability – a fact made even better when it was a Toyota or Ford with our Volkswagen message in its window.

Credits:

Creative Director – Chris Gotz

Art Director – Prabashan G. Pather

Copywriter – Sanjiv Mistry