We recently featured a print ad for the Land Rover Defender by ad agency Y&R over here. This is a group of students’ interpretation of the same brand and product. The designer on the project, Matthew Jay, tells us a bit about the concept, “Most Land Rover ads focus on the Defender being the vehicle of choice for those who enjoy driving off-road. It is very heavily branded as the explorer’s car, however there is an increasing trend for people to drive larger vehicles (which are mostly pseudo 4×4’s) around the cities. My idea was to create an ad which showed that a Defender is still faithful to its original design as a rugged vehicle for the outdoorsman. It was not built for the city.”
Credits go to:
Helene Van Zijl
Would Y&R like to leave some feedback?