Capitec – Live Free

capitec Live Free

The above is a new campaign created by combining the expertise of four companies that are all part of The King James Group. The companies credited are new social media specialists +one, Atmosphere PR, Hammer Live events and Mnemonic web design agency. The project just launched is an ongoing one for Capitec Bank called Live Free. In short it’s “a celebration of the free and simple pleasures in life that don’t suck your money away”. It’s first incarnation is a sandcastle construction crew hitting Durban and Cape Town over the next two weeks. There are a number of other activities and events in the pipeline early in the new year with a strong emphasis on connecting the real world events with social media. It’ll be interesting to see what they have planned for next year.

Keep an eye on the campaign here – www.facebook.com/CapitecBank

Credits:

Atmosphere:
Account Director – Rebecca Cronje
Account Manager – Marissa Visagie
Creative Director – Dan Pinch

+one:
Social Media Manager – Dan Nash

Events by Hammer
Web design by Mnemonic

2 Comments

  1. While this is a very nice activation, I’m really struggling to figure out out how this campaign fits the Capitec brand?

  2. its colourful ..

    it took 4 companies to make this ? ok