In the Beginning were tasked with the job of translating the much sought after ceramic work of Ardmore Ceramics into a textile range of silk scarves, fabric design, furniture design (couch and ottoman), as well as tableware for the range. The challenge was to translate the essence of the ceramics into a new medium using the same visual language. The range was launched at the Food, Wine and Design in Hyde Park, JHB.
Graphic Designer / Illustrator / Creative Direction: Kevin Parry at In the Beginning
Project Manager: Jenna Geldenhuys
Ardmore Owner & Creative Director: Fee Halsted Berning
Creative consultant: Neville Trickett