New Mainstay TV ad

Some of you probably remember the much loved vintage Mainstay ads (or at least the jingle). This is the latest commercial for the cane spirit, the first in over 20 years!

[youtube]http://www.youtube.com/watch?v=VIUqCkTlFG8[/youtube]

We’re pretty sure Draftfcb is responsible for this. Update: We’ve been notified that TBWA Johannesburg is responsible for this. Can anyone from the agency confirm?

14 Comments

  1. Nope, they lost the account a while back.
    Was TBWA Joburg.

  2. Um, “Here every single body is one color – Bronze”

    Would probably cringe less if there weren’t only white people in the ad.

  3. Mainstay stays as it was for the rest of it’s life… what’s the target market here?!

  4. Yikes, there's always one comrade.

    Race card anyone?
    Who cares. What about all the ‘blacks only’ ads? Get out from under your rock comrade.

  5. I felt exactly the same way on the colour thing. ‘Cringe.’ I know im prob not the target market but why is this ad playing during isidingo then?

    P.S What blacks only ads? the ones for omo?

  6. Ja, I’m not usually one for the race thing. But they really didn’t even need to go there, weeeeird.

  7. Here at the Republic, we’re all white and own a yacht. and we’re all attractive. have some cane.

  8. Hahaha, a far cry from the truth – drunk by a bunch of drunken dutchmen at Die Akker as John Deere double’s with cream soda!

  9. Ja, I’m not usually one for the race thing. But they really didn’t even need to go there, weeeeird.

  10. Corny as hell!

  11. Glad I’m not the only one to cringe at the bronze reference.

  12. i am doing research on alcohol advertising in SA, im in Lesotho. i really thouoght the race thing, it’s weird. if you have any comments on other ads, pls le me know. selloanet@yahoo.com. im focusing on race, class,age,(different identities and categories

  13. Where was this ad shot?? I mean, which island was it shot at?