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New BMW mouse ad


You all remember the famous BMW mouse ad, right? If not follow the link to refresh your memory.

Ireland/Davenport Johannesburg have adapted the iconic ad by replacing the live mouse with a digital one for their latest BMW print ad. The ad was created to introduce advanced infotainment and in-car internet, complete with mobile phone and music player features, all from the comfort of your driving seat.

Credits go to:
Creative Directors – John Davenport, Philip Ireland
Art Director – Lida Fourie
Copywriter – Anthea Weber
Photographer – Clive Stewart
Retoucher – Jaco Van Eck

Between 10 and 5