20 Jan Saatchi & Saatchi for Tuffy
This print campaign for Tuffy’s Heavy Duty Refuse bags is by Saatchi & Saatchi Cape Town. About the campaign – There are everyday jobs and occasions that are really tough that often go unnoticed and under appreciated. You could call them heavy duties. To highlight the robust nature of Tuffy’s Heavy Duty Refuse bags we identified three such examples, the daily chore of being a mom, cleaning up after a New Year’s Eve party and the hazardous, disposable nature of a hospital Emergency Room. The resulting creative executions are typographical executions which bring a focus to the toughness of the product.
Creative Team –
Creative Director: Gavin Whitfield, Sammy-Jane Thom
Art Director: Larissa Elliott
Copywriter: Alex Goldberg
Illustrator: Larissa Elliott
Photographer: Ian Anderson