The official TOFFIE press release

TOFFIE

All you could possibly want to know about the TOFFIE popular culture festival happening in March this year, straight from The President’s mouth:

From 24 to 26 March 2011, Cape Town will see the latest and greatest of South African and international pop culture packed into presentations, exhibitions, workshops and social events. The fabulous Cape Town City Hall will be the playground of those in the know.

The President’s award-winning Creative Director, Peet Pienaar, says the Toffie Festival’s interactive platform sets it apart from other pop culture and design festivals. “Participants are given the unique opportunity to forge real connections with top creatives in their fields, and all workshops and presentations are designed around this principle. We aim to create a festival that is not intimidating – and all this at an affordable cost.”

Day one (Thursday 24 March) is filled with exhibitions by some of South Africa’s most exciting creatives, curated by The President. Other players include What if the World, Marcii Goose, Richard de Jager and Word of Art. The first day will also see the start of the now-extended two-and-a-half-day conference. Speakers include an exciting showcase of South African pop culture, including Brandt Botes (graphic designer), Tumi Molekane (musician), Frauke Stegmann (designer), Francis Burger (artist), Kobus van der Merwe (chef) and Richard de Jager (fashion designer/stylist).

Days two and three (Friday 25 and Saturday 26 March) will see the rest of the riveting conference line-up of local and international speakers. The following names are on the confirmed list:

• Spanish designer Alex Trochut
The grandson of the famous 1940s typographer Juan Trochut is known for his commercial and editorial work on the world’s most famous superbrands, including Cadbury, Universal Records (for the Rolling Stones), Adidas, Nike, British Airways, The Economist, Wired and Channel 4.

• Tokyo-based artist and programmer Daito Manabe
With more than 1.5 million hits on YouTube, Manabe has a cult following who can’t wait to see his latest physical interpretation of sound and programming experiments.

• Belgian artist/designer Brecht Vandenbroucke
This young artist believes that there is no difference between pop culture and underground culture. This is something he explores in various media including comics, paintings, drawings, magazines and movies.

• Swiss inventor and designer Jürg Lehni
His creation, Scriptographer, is an Adobe illustrator scripting plug-in used by designers around the world.

• Argentinian filmmaker, Javier Lourenco from Flamboyant Paradise ( HYPERLINK “http://www.flamboyantparadise.com/site” www.flamboyantparadise.com/site).
Javier has received over 100 awards and his short film, “The Blindness of the Woods”, was officially selected for the Sundance Film Festival in 2009. His innovative use of film-making techniques has the world watching.

Of course Toffie is also synonymous with seriously good times and unforgettable parties. Don’t miss the special collaboration between The Cape Philharmonic Orchestra and muso geniuses Tumi Molekane, Peach van Pletzen and Braam du Toit on Friday 25 March.

On Saturday 26 March, Sailors and Sluts partygoers will be grooving to the tunes of Dirty Paraffin and a surprise local act. Get your party costumes ready if you want to win one of many great prizes. The President will also announce the winner of the Jay Jays / MK Bruce Lee design Awards, who receives R10 000 in $$$.

Tickets at R750 for professionals and R500 for students cover all activities and can be booked at toffie@thepresident.co.za.

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