This video was made for the Gauteng radio station Jacaranda. Their pay-off line is Life’s Greatest Hits and this video sets out to define that. The creative team took the Jacaranda Man dressed head to toe in purple into public places with his radio. He surprised people going about their daily business with a song applicable to whatever they were doing providing a real-life soundtrack to their lives. The team caught it all on film and edited the footage into this video called Life’s Greatest Hits.
Agency – Halo
Copywriter – Michael Oelschig, Clayton Bond
Art Director – Greg Harrison
Creative Director – Dean Oelschig
Production team – Team Best