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Woolworths Love Button

For Valentines day Woolies is running a Facebook campaign – a petition to add a love button to Facebook. Basically when “signing” the petition, pictures are added to a user’s Facebook profile and tagged creating a “profile page takeover”/ banner using the new Facebook profile layout . There’s also the option to add a tag to your profile picture.

Check out the app here.

We’re not quite sure whodunnit – but we’re assuming Quirk or Gloo. Can anyone confirm?



Between 10 and 5