09 Feb Official Launch of BrandsEye Version 2
Breaking news: BrandsEye launches Version 2 of their software this week. The Online Reputation Management (ORM) software has been heavily upgraded with an advanced HTML5 interface, full sentiment automation and integrated team workflow for social CRM. Having been in Alpha testing with select clients for a few weeks it will be made available to new and existing clients in Beta from today.
The BrandsEye product has evolved with the changing needs of the market and provides a service to the marketing, communication departments and increasingly to HR, customer service and business strategists. ORM is allowing businesses to leverage a new level of responsiveness to market changes, with online feedback, sentiment, qualitative insights and reputation scores emerging as a new form of real-time customer research.
BrandsEye Version 2 has pushed the boundaries of what is possible within a browser. Built in HTML5, the tool has been developed using versions of browsers that have yet to be released – Firefox 4, IE 9, Chrome 9 etc., to ensure the longevity of the product.
Having started out in 2006 as a service within the Quirk Group, BrandsEye is now a fully independent business running autonomously of Quirk. This affords BrandsEye important independence in working with agencies and clients alike.