Gloo for Design Indaba 2011



“What will creativity hold for the future?” is the new campaign for Design Indaba 14, conceptualised by The Jupiter Drawing Room Cape Town, and evolved in collaboration with Gloo, to create an integrated campaign.


The idea revolves around 5 products of the future that are positioned under the Design Indaba 14 brand.


The idea is that you link into these thinking that they are an extension of the normal blog layout and structure of Design Indaba’s corporate site. But then the format and structure gets broken apart to reveal an engaging story that explains the relevance behind each product and the impact on society that this could potentially have.


Follow the links to have a look –







  1. really unique way of doing this. not your typical “video” .. amazing work!

  2. it would be cool if the above links were hyper linked ?

  3. Great work! Smart, entertaining & engaging on a whole new level.

  4. really world class work .. and from SA too .. long live creativity

    well done the agency gloo behind this

    and who keeps saying we don’t have digital talent in South Africa