72 Hours of Creativity print

72 Hours of Creativity

72 Hours of Creativity print

A call to all the country’s creatives: whether you’ll be attending this year’s Design Indaba or not, this is a chance to join in an attempt to set a world record for a collaborative effort on the biggest piece of digital artwork ever at a single event. And to have your creative submissions shown on one of two Absa digital walls displayed at the Design Indaba over the 3 days (72 hours) of the expo.

The Jupiter Drawing Room, Johannesburg has been developing the 72 Hours of Creativity campaign for Absa as a sponsor of Design Indaba. They’re hoping for significant participation from South Africa’s creative community to help make this ambitious idea work. It’s free to enter, free to collaborate and there are amazing prizes for the best submissions of the day.

How to participate: During the 72 hours of the Design Indaba expo you’re invited to upload any creative work, be it articles, pictures or video, to the digital wall by sending your submissions to design@absa72.co.za


In the spirit of collaboration, Absa have partnered with paper manufacturer Sappi to create a doodle competition, as an extension of the campaign, that is also open for all to enter. 

Pierre Odendaal; Executive Creative Director at The Jupiter Drawing Room JHB on the campaign, “We wanted to create something seminal, something that the Design Indaba audience can engage with and be challenged by. We also needed to ensure that Absa stood out as a brand that is innovative, with an acute awareness of technological and creative trends.”

There will also be an Absa Art Gallery and Absa Cape Epic stand at the Indaba to profile work from some of our country’s finest artists, namely Guy du Toit and Gordon Froud (both former Absa L’Atelier art competition winners) as well as Kai Losgott, a contemporary artist, poet and director.

Visit www.absa72.co.za for more info on how to get involved, where to view your work and what prizes you could win. (Hint: apple)

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