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Luma – Miller Rock the Boat! 72hour


Luma, fast becoming known for its unconventional and bold style of social media filming was commissioned by Launch Factory Experiential to film their multi-million Rand, 72 hour non-stop party experience by Miller Rock The Boat.

Animation director Jason Cullen,of Luma tells us “This is footage that should have stayed on the boat!” But nothing as crazy as this deserves privacy.. next event please?

Directed by: Chris Wieffering & Jason Cullen
DOP: Roux Painter
Production: Luma
Assistants: Sam Alesandri and Gideon le Roux
Music by: FlashRepublic

Between 10 and 5