Between 10and5 with Elizabeth Galloway

A little project we’ve been working on

Between 10and5 with Elizabeth Galloway

The Elizabeth Galloway Academy of Fashion Design in Stellenbosch approached us with an idea for a collaboration. Their grad students are given a styling brief in their final year and this year the academy wanted 10and5 to be involved.

We decided that the students would be divided into 12 teams and paired with fresh, emerging fashion photographers sourced by us. Once the students had been teamed up with the photographers they received the brief: To create a 6 page fashion story. The young teams had to work together to come up with a concept, find a location, book models, make-up and hair artists and source any wardrobe and props they needed.

Each team was given a book title that will be the title of their fashion story as well as serve as a theme and inspiration for the styling and photography. The stylists and photographers are currently working on their collaborations to be finished by mid-march. We’re planning to bring you the final images in the form of an online exhibition for all to view.

The photographers involved are:

Kristin-Lee Moolman

Andrew Berry

Paul Ward

Megan Mitchell

Max Mogale

Jane Paterson

Paul Cocks

Alix-Rose Cowie

Danielle Clough

John-Alex Second

Theunis Stofberg

We’re super excited to be part of this project and can’t wait to show you the final results.

Between 10 and 5