Whodunnit? Interactive video for Woolworths

[youtube]http://www.youtube.com/watch?v=kS6VXPPBaC8[/youtube]

We spotted this interactive video for Woolworth on Facebook. Using annotations, it allows users to click through to see boots up close. Simple and clever. We’re not sure whodunnit, perhaps Trigger?

UPDATE: Apparently they also did a Flash Mob do this regard on the weekend.
[youtube]http://www.youtube.com/watch?v=x3BSPjSI6w0[/youtube]

Agency

Agency

3 Comments

  1. I wonder how many customers followed them out of the store!?

  2. I want to work at woolworths interactive department

  3. This only draws attention to the fact the advertising is better than the product because those boots are a special kind of ugly. Come on Woolworths, South Africa has better taste than that.