Whodunnit? Interactive video for Woolworths

[youtube]http://www.youtube.com/watch?v=kS6VXPPBaC8[/youtube]

We spotted this interactive video for Woolworth on Facebook. Using annotations, it allows users to click through to see boots up close. Simple and clever. We’re not sure whodunnit, perhaps Trigger?

UPDATE: Apparently they also did a Flash Mob do this regard on the weekend.
[youtube]http://www.youtube.com/watch?v=x3BSPjSI6w0[/youtube]

Agency

Agency

agency

Agency

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