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Latest Creative News Any questions? is SA’s largest online retailer. News from them is that they’ve embraced a new web design methodology to improve the e-commerce experience on their site. The new look site is designed around user experience and the process is being spearheaded by Rian van der Merwe, an eBay veteran in User Experience Design previously based out of San Francisco, who is the newly appointed Head of Product & Design for

User-Centred Design, which is something all web design should incorporate, is gaining traction globally because it has proven time and again that it makes websites easier to use, which of course makes customers happy. Van der Merwe says, “Simply put, we’re optimising our service around the needs and goals of shoppers, instead of forcing them to change their behaviour to accommodate us.”

The benefits of user-centred design for are that it will be simpler to see, browse, find and buy from their extensive catalogue of approximately 13 million products. Initial changes to the design include new navigation, cleaner pages, and faster page loading.

Any Questions?

10and5 will be interviewing Rian van der Merwe soon and instead of making it a Q+A by us, we’d like to interview him on behalf of the Between 10and5 community. If there is anything you’d like to know about user-centred design, web design in general, or Rian himself, let us know. Leave your questions for Rian in the comments section below and we’ll put together an interview – by all of you.

Some more about Rian:

After matriculating at Stellenbosch High, Rian completed an undergraduate degree in Engineering, followed by a Masters in Information Science at Stellenbosch University. He then obtained his PhD in Internet Marketing from Curtin University of Technology in Perth, Australia.

His next six years were spent in Silicon Valley: first at market research firm, followed by four and a half years in eBay’s User Experience Design group. His last position at eBay was as Senior Manager of Product Strategy, where his responsibilities included leading a team of strategists who worked with various parts of the organisation to develop and guide product roadmaps and requirements that meet user needs.

He then joined startup in San Francisco as a Senior Product Manager, where he was responsible for the product vision, strategy, design, and development of a variety of areas of the Yola user experience. He and his family moved back to South Africa and in December 2010 and joined to head up the Product team.

Rian’s blog

Rian on twitter

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