Stickmen Digital Marketing specializes in marketing for South Africa wineries.
When the company was approached by Fryer’s Cove Vineyards to devise their online strategy, they jumped at the ever-growing popularity of using info-graphic illustrations in the communication of Fryer’s uniqueness. Ruan Boezaart, art director of Stickmen says: “We simply had to do it“.
Our aim was to firstly explain what ‘Terroir’ (denoting the special characteristics that the geography, geology and climate of a certain place bestows upon the end product) actually means, and how it affects the end product enjoyed in your glass. Secondly we want to create awareness surrounding the uniqueness of Fryer’s Cove wines.
Illustrator: Fabien De Fontenay
Art Director: Ruan Boezaart