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Pitched: Luma for Coca-Cola India


Jason Cullen from Luma gave us a rather interesting idea. How many times do agencies and studios pitch on accounts that they don’t get? So many amazing ideas and hours of work get thrown out never to be seen. Consider ‘Pitched’ a new 10and5 series of the unappreciated pitches the world never saw. If you have any rejected work that you think still deserves some recognition then we want to see it – send it in to This is Luma’s contribution. It’s a pitch they did for Coca-Cola India, the whole piece is CG as nothing was shot. They also created the logo design reflecting the culture of India.


Director – Paul Meyer
3D artist – Brendon Goosen
Compositor and titles – Chris Weiffering



Between 10 and 5