Optical Illusion for Oxy

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oxy_spots_disappear

Focus on the bottle and watch the spots disappear. Takes about 20 seconds, pretty cool.

Advertising Agency: Ogilvy Joburg
Creative Directors: Jonathan Beggs, Gerry Human
Art Directors: Sifiso Tshabalala, Robyn Bergman
Copywriter: Thokozani Mashigo
Illustrator: Sifiso Tshabalala
Photographers: Sifiso Tshabalala, Thokozani Mashigo 

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9 Comments

  1. AdGuy
    Apr 5, 2011 at 12:39 pm

    Another optical illusion ad…..how original…

  2. rosealix
    Apr 5, 2011 at 12:45 pm

    The device works really well for this brand.

  3. Kate
    Apr 5, 2011 at 12:47 pm

    that’s awesome!

  4. ANdrew
    Apr 5, 2011 at 1:47 pm

    Ah, awesome, other than the fact that Ogilvy don’t have oxy?
    It’s with KingJames?
    Busted.

  5. Troll
    Apr 5, 2011 at 2:39 pm

    Spot the scam. Nice one Ogilvy and just in time for Loeries.
    Not cool. Seriously.

  6. Jayson
    Apr 5, 2011 at 11:04 pm

    I think this is just an old ad that found it’s way to 10 and 5. Look on ads of the world. This was submitted ages ago.

  7. rosealix
    Apr 6, 2011 at 9:09 am

    Hi Jayson, do you have a link that shows it was submitted ages ago?

    If so please send in.

    All I can find is this one: http://adsoftheworld.com/media/print/oxy_spots_disappear And the oldest comment is on the 28th of March 2011

    And found it on Coloribus: http://www.coloribus.com/adsarchive/prints/oxy-spots-disappear-14253355/ Here it says the ad was released in Feb 2011.

    A whole bunch of other sites say the same thing.

    Maybe somebody from Ogilvy Joburg could let us know what’s going on?

  8. Jayson
    Apr 6, 2011 at 2:29 pm

    Nope, my bad. Was put on Ads of the World recently too. Gerry Human though? Didn’t he leave Ogilvy ages ago?

  9. CREATIVE-NUT
    Apr 8, 2011 at 2:26 pm

    The ad was done in 2007 by Ogilvy and it picked up a D&AD the same year. I think someone must have posted it again. still a good ad today 🙂