Optical Illusion for Oxy


Focus on the bottle and watch the spots disappear. Takes about 20 seconds, pretty cool.

Advertising Agency: Ogilvy Joburg
Creative Directors: Jonathan Beggs, Gerry Human
Art Directors: Sifiso Tshabalala, Robyn Bergman
Copywriter: Thokozani Mashigo
Illustrator: Sifiso Tshabalala
Photographers: Sifiso Tshabalala, Thokozani Mashigo 


  1. Another optical illusion ad…..how original…

  2. The device works really well for this brand.

  3. that’s awesome!

  4. Ah, awesome, other than the fact that Ogilvy don’t have oxy?
    It’s with KingJames?

  5. Spot the scam. Nice one Ogilvy and just in time for Loeries.
    Not cool. Seriously.

  6. I think this is just an old ad that found it’s way to 10 and 5. Look on ads of the world. This was submitted ages ago.

  7. Hi Jayson, do you have a link that shows it was submitted ages ago?

    If so please send in.

    All I can find is this one: http://adsoftheworld.com/media/print/oxy_spots_disappear And the oldest comment is on the 28th of March 2011

    And found it on Coloribus: http://www.coloribus.com/adsarchive/prints/oxy-spots-disappear-14253355/ Here it says the ad was released in Feb 2011.

    A whole bunch of other sites say the same thing.

    Maybe somebody from Ogilvy Joburg could let us know what’s going on?

  8. Nope, my bad. Was put on Ads of the World recently too. Gerry Human though? Didn’t he leave Ogilvy ages ago?

  9. The ad was done in 2007 by Ogilvy and it picked up a D&AD the same year. I think someone must have posted it again. still a good ad today 🙂