Search tactical for Cell C

In the wake of the recent rebranding of Vodacom from green/blue to red, it is also prime time for other brands to retort with their own campaigns.

See the above search tactical for Cell C. When searching for the keywords related to Vodacom i.e. Vodacom deals, Vodacom Red, etc, these results appear on the right hand side.

Anyone seen them?
The mini-campaign was done by TRIGGER.

Between 10 and 5