08 Apr Cell C mocks Vodacom again in “paint” TV ad
Cell C is having a field day with their tactical ads against Vodacom.
The latest one shows a wall of blue being painted with red, while Trevor Noah talks about the HSPA+900 network of Cell C.
Vodacom was quick to lay a complaint against this ad (that has since been removed from Youtube, apologies, all we have is the screenshot) and the rest of the recent and extensive anti-Vodacom campaign by Cell C. On Friday the Advertising Standards Authority of South Africa (ASA) ruled in favour of Vodacom.
Their argument was that Cell C was making unsubstantiated and misleading claims by stating they are the leading cellular network in SA and have superior broadband speeds.
The ASA ruling: Cell C’s print, television and radio commercials contain unsubstantiated claims, and the Cell C television commercial “disparages Vodacom’s current advertising campaign.”
Cell C has been ordered to withdraw its television, radio and print commercials with immediate effect. The ASA is also considering sanctions against Cell C after Vodacom highlighted that there are currently six adverse rulings against Cell C in the last 12 months.