New Castle Lager Commercial

http://www.youtube.com/watch?v=YgIZKdhsv08
New Advert from Castle Lager.

The Amajita are on the road again. This time they are exploring the rugby playing nations around the world to see how other Super Fans support their National Teams. The first episode finds our Super Fans in Ireland exploring the countryside in search of what makes Ireland special. As it turns out the beer is as dark as the weather and our Amajita take cover in a local pub.

In true Castle Lager and South African spirit they makes friends with the locals and show them good old South African Braai when the sun comes out. Introducing them to boerewors, pap and sharing their favourite beer, brewed under the sunny skies of SA with the finest quality ingredients and a legacy of excellence, Castle Lager.

Nothing beats making friends with the world, at home or abroad.

It all comes together with a Castle.

 

 

Agency

Agency

5 Comments

  1. The A-Team music?

    o_0

  2. Seems it’s been released on their Youtube Channel before airing on TV…

  3. Any South African who calls himself a supporter knows that Sefricans chug back Guinness when they visit the British Isles like there’s no tomorrow. It’s half the reason they go. One could argue it’s half the reason many stay and live there, it certainly isn’t the weather, which is about the only thing right in this ad.

    Secondly, the chance of these fella’s “making friends” is pretty slim judging by their stereotypical persona’s which only exist on misguided South African TV ads.

    I fear this a client made ad, a result of poor research and pressure to appeal to the “average” South African, an entity which doesn’t exist.

    If this is the case, my sympathies to the agency.

  4. “It ALL falls apart with a Castle”

  5. I need the name of backsound song played during this advert and from which website can i download it