A RECAP: This ad was made is response to Vodacom’s new branding. On featuring the ad here we heard from Dulux that it wasn’t them and they had no clue who made the ad (and still don’t)! Their amazing response was as follows:
A mystery Dulux fan made this advert in response to a cellular service provider’s “Red” campaign and it caused quite a stir after appearing on 10and5 yesterday. To celebrate the creativity of the idea, Dulux SA will donate 40 litres of paint to a charity of 10and5′s choice. And if the mystery fan comes forward, we will donate an additional 40 litres to a charity of his or her choice too. The only catch? It can’t be red. After all, there are so many other colours to choose from.
So thanks to Dulux we’d like to present 40 litres of paint to a non-profit organisation that we know will put it to great use: Write on Africa
Founder, Ricky Lee Gordon, is very excited about the donation and will keep us posted as to what the paint will be used for. And it turn we’ll make sure to document the whole process to share with you.
Thanks again to Dulux!