Support our GBV Cause – buy a poster
Latest Creative News

Greg Gray for Cadbury Lunch Bar? – Oviaas!

[youtube]http://www.youtube.com/watch?v=NhgYR9Ims-M[/youtube]

Greg Gray has directed Michael Winslow aka Sgt. Larvelle “Motor Mouth” Jones of the Police Academy movies, in a brand new Lunch Bar commercial. The ad is an offbeat, action film featuring a bank heist with a twist. According to director Greg Gray, “The bank heist was great fun to design. There was no prerequisite. It had to be dramatic, interesting, but most of all it needed to showcase different sound effects. Planning that scene must have been scary for the neighbors. It took me back to my cops and robbers days, mimicking sound effects of guns and cars, American police and sirens. My throat is still sore!

The new commercial continues the Lunch Bar focus on ordinary people with unexpected talents and reinforces the brand’s proposition of “much, much more” than meets the eye. That’s where the term “ Oviaas” comes in which is South African township slang a derivative of the exclamation “Obviously.

credits:
CLIENT/PRODUCT: Cadburys Lunch Bar
AGENCY & CITY: Ogilvy Johannesburg
EXECUTIVE CREATIVE DIRECTOR: Fran Luckin
CREATIVE DIRECTOR: Mariana O’Kelly
ART DIRECTOR : Chantelle dos Santos
COPYWRITER: Dan Parmenter
PRODUCTION CO & CITY: Velocity Films South Africa
EXECUTIVE PRODUCER: Peter Carr / Nicola Valentine
PRODUCER: Helena Woodfine
DIRECTOR OF PHOTOGRAPHY: Paul Gilpin
AIR DATE: 16th April 2011



Do NOT follow this link or you will be banned from the site!