18 Apr Andrew Brauteseth for Wanted
This fashion story shot by Andrew Brauteseth is for Business Day’s Wanted magazine. The editorial was published last Friday. Here is some background info:
Wanted magazine is Business Day’s lifestyle supplement. It’s a hugely successful local luxury market magazine modeled in some ways after the London based Financial Times’ ‘How to Spend it’. It’s filled with insightful, witty, premium lifestyle journalism.
In each of my fashion shoots I aim to do something very new and dramatic whether it’s shooting underwater or something very edgy and fashion forward. For this shoot I wanted it to be bold but almost more commercial, which means shooting in a style that could actually resemble a final ad campaign for one of the brands. I chose a story that explored the relationship between architecture and the structure and design of men’s formal wear. I was playing with ideas around a famous Coco Chanel quote, “Fashion is architecture: it is a matter of proportions.” My aim was to interpret these ideas visually through uses of dramatic lighting, hard shadows, strong lines, perspectives and silhouettes while always keeping the focus on the quality and tailoring of the garments themselves.
Stylist: Roger Mann
Styling Assist: Dale Robinson