29 Apr 1time: Life is short
1time airline recently launched a tongue-in-cheek ‘Life is Short. Go on holiday’ campaign for 1time holidays, which takes a lighter look at strange ‘death’ facts.
They tell us more: We used death as the controversial premise behind the ‘Life is Short. Go on holiday’ brand awareness campaign to encourage consumers to book their vacation packages with 1time holidays and embrace life every day. Tweaking the nose of death, the creative frankly emphasizes that life is short, take time out with 1time holidays and go on holiday while you can.
This also explains the ‘Rest in Peace in Zanzibar’ newsletter that 1time sent out a while ago. We’re not quite sure about the hearse, what do you think?
Agency – DaVinci Edison Bell (JHB)