09 May TBWA does a few decals: E-GRACHICS

The ladies and gents from TBWA have been getting involved with a bit of street art for E-GRAPHICS, here’s what went down..

E-GRAPHICS wanted a cost-effective campaign to show their capabilities as a leading global marketing and print production company. A simple & cost-effective solution: We printed die-cut, low tack decals that resembled a turned-up corner of a page. When applied to a surface, it created the illusion that the surface had been printed by E-GRAPHICS. The turned-up corner decal carried the bold message ‘We can print this’ along with the E-GRAPHICS logo and web address. Sizes ranged from a 750mm high decal to a 3.5m one on the face of the E-GRAPHICS building in Johannesburg. We basically ‘owned’ every surface we applied our decal to.

DAMON STAPLETON – EXECUTIVE CREATIVE DIRECTOR
ADAM WEBER – CREATIVE DIRECTOR / ART DIRECTOR
JUSTIN WRIGHT – CREATIVE DIRECTOR / ART DIRECTOR
MIKE VINES – COPYWRITER
MARI KEYTER/LUCAS MATHEBULA – PHOTOGRAPHER
CRAIG WALKER – PRODUCER
SIENNE ECONOMOU – PRODUCER
JULIAN DALL – ILLUSTRATOR
ROBERT MACKENZIE – DTP