Sanlam:The DestiNation by HelloComputer

Sanlam_Screen1

 

A slick new site by HelloComputer for Sanlam. Read all about it:

Although they have a good reputation with the 40+ audience, South African life insurance giant Sanlam were looking for a way to engage a younger market, one that’s more inclined to spend now and save later.

Launched last week, The DestiNation campaign is summed up with the simple question, “Where do you want to be?” and aims to bring relevant tips and practical advice to new graduates. Presented by rapper Tebogo “ProVerb” Thekisho and top entrepreneur and motivational speaker Vusi Thembekwayo, the DestiNation is split into 6 sections dealing with everything from creating the perfect CV to cutting your own path as an entrepreneur.

Visit the site at www.thedestination.co.za


 

9 Comments

  1. Stellar work guys!

  2. This is a beautiful site. Respect to Hello

  3. Mpumelelo! Thanks for the design love, we checked out your site and you are doing some great work as well. Keep it up.

  4. I always appreciate work like this where traditionally staid corporates try go for a younger target market.
    However, at the end it always ends up being lip-service to consumers where it’s all flashy graphics and no real value or products specifically aimed towards young people (that might actually make their life easier). We see countless “ways to write your CV”, or “Cracking that first interview”, but it doesn’t actually help with saving (like, here is a great product that you can sign up for and will actually benefit you).
    The site looks great though 🙂

  5. haters gonna hate

  6. It’s on http://www.awwwards.com today! 🙂 Well done to the team!

  7. Storme Humphriss

    Well done HelloComputer! Looks great, appeals to the young market, so target reached! Good on Sanlam for expanding their target market too.