11 May Sanlam:The DestiNation by HelloComputer
A slick new site by HelloComputer for Sanlam. Read all about it:
Although they have a good reputation with the 40+ audience, South African life insurance giant Sanlam were looking for a way to engage a younger market, one that’s more inclined to spend now and save later.
Launched last week, The DestiNation campaign is summed up with the simple question, “Where do you want to be?” and aims to bring relevant tips and practical advice to new graduates. Presented by rapper Tebogo “ProVerb” Thekisho and top entrepreneur and motivational speaker Vusi Thembekwayo, the DestiNation is split into 6 sections dealing with everything from creating the perfect CV to cutting your own path as an entrepreneur.
Visit the site at www.thedestination.co.za