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Loeries – “Don’t hate. Create” How to videos..



The 33rd Annual Loerie Awards happening on the 16 – 18 September 2011 hosted in Cape Town, has been campaigned under the theme “Don’t hate. Create” and was undertaken by Draftfcb. Read more about the campaign previously featured on 10and5 HERE.

Draftfcb have created the above videos to show viewers how to use the augmented reality digital applications with the printed elements of the  “Don’t hate. Create” campaign.



Between 10 and 5