17 May Good Work at Cannes Lions
The Good Work initiative, in association with YouTube and the Cannes Lions International Advertising Festival, invited creatives from around the world to answer various NPO briefs submitted to them from the beginning of March this year.
The agencies or creatives who took part each chose a NPO that they believed in and created a TV ad or video that spread their good message. All the entries can be viewed on the Good Work YouTube channel. The idea is for the public to vote for their favourite and the ads with the most votes (likes) make it to the judges round. The winning ad gets screened at the 2011 Cannes Lions festival.
So far we’ve heard of one entry from South Africa by a Cape Town based Creative Development Center dubbed ‘The Bright Young Things’. The cause they’re supporting in the Good Work competition is Project AK-47 which fights to liberate and then rehabilitate child soldiers in Mexico, Burma and the Philippines. Their message, for just $7 a month, you can help free a child soldier, let him/her go to school and be a kid again.
Follow the link to find this ad on the Good Work channel should you wish to support them with your vote. Voting closes at midnight on Friday the 20th of May.
Please let us know of other SA agencies involved!