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The 5 experience

South Africa are you ready? – Wrigley’s ‘5’

The 5 experience

We found out through the good folks at Don’t Party that Wrigley’s gum is launching a new product called ‘5’ gum in South Africa, and from what we can tell, they have one serious campaign powering the promotion.

The Wrigley’s campaign the 5th Dimension – is an interactive sensory overload that will be happening in 3 phases, and will for the first time in history, make use of personalized 3D-building projections. Wrigley’s gum will be presenting two massive launch events to celebrate their new ‘5’ gum range with the unique difference of having your customized 3D-mapped images being projected all over the venues.


PHASE I: Create your projection:

Phase 1 has already concluded for Johannesburgers but if you’re in Cape Town (and you’re quick) you can visit the Wrigley’s ‘5’ gum website HERE and get those creative juices flowing in digital format by making your very own 3D mapped building projections. Check out an example below.



PHASE II: See your live projection:

User generated creations will be projected onto landmark buildings on the 20th and 21st of May at the Ports Building, opposite The Clocktower in the V&A Waterfront, Cape Town. See what went down in Joburg, HERE.


PHASE III: Be at the 5 experience Featuring Etienne de Crecy Beats ‘N’ Cubes LIVE show:

Join Wrigley’s and Etienne de Crécy on 27 May in Joburg and on 28 May in Cape Town for the “Beats ‘N’ Cubes” live concept show which will be leading the 5 experience, with South Africa’s own Krushed & Sorted. If you haven’t got much clue about who Etienne is or what he does well then check out the video below for a sneak-peek of whats to come in this event –  “Etienne de Crecy is rated the best live show electronic artist today


Get cracking now by creating your own 3D-projections HERE



Between 10 and 5