“Eat the road. Seriously, eat it.” To demonstrate the road-eating power of the new Volkswagen Golf R, Ogilvy Cape Town created an edible ad. Yup, you read right, the page is made from “glutinous rice flour, water, salt, propylene glycol, FD&C colour, glycerine” and can actually be eaten.

Credits:

Creative Director – Chris Gotz

Art Director – Jonathan Lang Jonathan Lang

Copywriter – Tommy le Roux Tommy Le Roux

Illustrator – Morgan