All brands like to think they’re the coolest in the land but the youth have spoken and the coolest have been named.
The Sunday Times Generation Next survey is an annual brand survey looking to provide information on the likes of the South African youth market (between the ages of 8 and 22). The survey spans 72 categories and the results are broken up into Coolest Brands and Lifestyle Trends.
Over 7,200 young South Africans from across six provinces were quizzed on their favourites from fast food outlets to fashion brands. Brands take note, over fifty percent of South Africa is under the age of 23 and in 2010 alone spent R95.3 billion.
Here are some of the winners:
Coolest Brand Overall – 1. Blackberry 2. BMW 3. Coca-Cola
Coolest Brand Slogan – 1. Ayoba! (MTN) 2. Just do it (Nike) 3. So Much More (DStv)
Coolest Corporate Citizen – 1. BMW 2. Woolworths 3. Coca-Cola
Coolest Fashion & Accessory Store – 1. Mr Price 2. Edgars 3. Jay Jays
Coolest Fashion Brand – 1. Nike 2. Adidas 3. Guess
Coolest Job – 1. CEO (The Boss) 2. Actor/Actress 3. Own Business (Entrepreneur)
Coolest Alternative Fashion Brand – 1. Uzzi 2. Aca Joe 3. Jay Jays
Coolest Telecoms Provider – 1. Vodacom 2. MTN 3. Cell C
Coolest Computer Brand – 1. Apple Mac 2. Samsung 3. Sony
Coolest Fast Food place – 1. KFC 2. McDonald’s 3. Debonairs
Some surprising results, don’t you think?