Go With the Flow on Facebook

A Case Study: Urbian for Hang Ten

Go With the Flow on Facebook
Hang Ten recently did a campaign including a Travelling Hoodie Competition. The digital component of the campaign was created by Urbian and was run entirely through facebook, one of many successfully utilizing the social networking platform. Facebook competition applications are fast becoming the most practical way to implement online competitions. It seems simple enough but so many agencies get it wrong. According to the results, this is a good example of getting it right.


The Competition:


Hang Ten asked design teams from five of South Africa’s top Colleges to design exclusive hoodies to be displayed in Hang Ten stores nationwide. The competing designs were found on the Hang Ten Facebook fan page where people were asked to vote for their favourite. The voting was open for a month from the 28th of April until the 27th of May. Prizes up for grabs were used as incentive for voters and fans. Overall there were 55 designs to vote for. The winning design will be announced today and will be sold in Hang Ten stores. Each member of the winning team will win Hang Ten product to the value of R1000.


The Results:


In the first 3 weeks:
1262 New Likes on Facebook , 575% increase, 390% increase in monthly active Facebook usage.
1,493 New Likes
Total Tab views: 4012
Total Votes: 837
New Unique Visitors: 2215
Returning Visitor: 1233
Total Page Views: 9108
Unique Page Views: 5223




Digital Agency: Urbian
Producer: Gary Willmott
Creative Director: Anton Moulder
Designer: Dylan Jones
Programmer: Tim Smith
ATL: Lowe Bull



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