Cannes is seen as the pinnacle of advertising awards. As a South African show case site we are going to try and bring you all the work of the finalists when they come out.
Day 1 saw the release of the Direct Lions and Promo & Activations Lions categories, here’s the local work that made the shortlist (EDITORS NOTE: if we can’t find the work online and you have a copy, please send it to us!):
SPARK HOPE MATCHBOOK – Joe Public
TEST DRIVE – 140 BBDO
THE VOICELESS CAMPAIGN – TBWA\HUNT\LASCARIS JOHANNESBURG
Promo & Activation Lions
WAKING UP THE NEIGHBOURHOOD – Ogilvy Johannesburg