Saatchi & Saatchi Cape Town

Saatchi & Saatchi for Wordsworth

Saatchi & Saatchi Cape Town

Saatchi & Saatchi Cape Town has used illustration and the art of music to tell the story of three iconic musicians for the launch of their biographies in a series of in-store posters for Wordsworth Books. The poster campaign features musical greats, Keith Richard, Amy Winehouse and Michael Jackson.

 

Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says, “The objective of the campaign was to leave the customer with a strong desire to buy the biography.” She adds, “We found the most interesting way for us to do this was to use the art of music to tell their stories.”

“We did this by transforming the musical notes on sheet music into the story of each of their lives through visually arresting illustration.” Thom continues, “The attention to detail in each piece was paramount and each scene had to be a rewarding experience.”

 

Credits:
Client / Brand: Wordsworth Books
Title: Music Biographies
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella
Copywriter: Melanie Horenz
Illustrator: Johan Strauss

Saatchi & Saatchi Cape TownSaatchi & Saatchi Cape Town

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