04 Jul Snap, Crackle & Pop by Masters & Savant

[vimeo]http://www.vimeo.com/24557949[/vimeo]

Masters & Savant Worldwide recently took on the task of animating well-loved characters Snap, Crackle & Pop for the latest Kellogg’s Rice Crsipies ad by JWT, Johannesburg.

Ronnie Malden, Creative Director for JWT Johannesburg, explained the challenge,”When you are dealing with such well-known and loved characters like ‘Snap’, ‘Crackle’ and ‘Pop’ there is a great responsibility to get it right in the eyes of the consumer.” He added,”Despite the fact that the characters had to have a 2D look, they were designed in 3D which made them flexible and able to perform, which must have been so laborious to do, but this attention to detail really showed. They did a stunning job.”

On a completely unrelated note…

Did you know?

Snap, Crackle & Pop have different names depending on what country they’re in –

Belgium – Pif! Paf! Pof!

Denmark – Pif! Paf! Puf!

Finland – Riks! Raks! Poks!

France – Cric! Crac! Croc!

Germany – Knisper! Knasper! Knusper!

Switzerland – Piff! Paff! Poff!

Mexico –  Pim! Pum! Pam!

Thanks Wikipedia!