[youtube]http://www.youtube.com/watch?v=KQi2edvtzaw[/youtube]
A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).
Credits:
Copywriter: Mike Pearson, Johann Schwella, Daneel Malgas
Art Director: John Letherbarrow
Executive Creative Director: Ivan Johnson
LIKE!!!
A band…on Goodhope FM…seriously? Does 140 even listen to Goodhope FM? It’s not really that kind of station, if you know what I mean. This proactive-pseudo-scam-oh-shit-it’s-nearly-Loeries-deadline-and-we’ve-got-nothing-kind-of-work is really transparent…
Done. Went viral. NY subway band with iphones.
http://www.youtube.com/watch?v=19KBAcJ53ak