05 Jul A Case Study: Good Hope FM Mobile Band
A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).
Copywriter: Mike Pearson, Johann Schwella, Daneel Malgas
Art Director: John Letherbarrow
Executive Creative Director: Ivan Johnson