05 Jul A Case Study: Good Hope FM Mobile Band

[youtube]http://www.youtube.com/watch?v=KQi2edvtzaw[/youtube]

A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).

Credits:

Copywriter: Mike Pearson, Johann Schwella, Daneel Malgas

Art Director: John Letherbarrow

Executive Creative Director: Ivan Johnson