Saatchi & Saatchi Cape Town created a fully integrated campaign for Sasko Flour to bring to life their client’s positioning of ‘Share the Goodness’.
The campaign which included: recipe books, The Really Early Morning Radio Show, radio adverts, newspaper campaign, blogger and media desk drop, PR and activation, internal staff AV and internal staff calendar was brought to life with the various elements that demonstrated ‘Share the Goodness’. The objective of the campaign was to show Sasko Flour’s support of the women of our nation and to further enhance the warmness of the brand as their partner in the early hours – their comfort, their treat and chance to impress. It was important that the campaign would sincerely salute them.”
Check out the fruits of this mix below..
Client / Brand: Sasko Flour – Pioneer Foods
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella, Larissa Elliot, Jenna Barbe, Sue Stewart
Copywriter: Melanie Horenz, Mimi Cooper, Dana Aires
Illustrator: Heidi Chisholm, Hey CJ Parker
Photographer: Matthys de Lill
Animation: Masters & Savant