Saatchi & Saatchi for Sasko flour

Saatchi & Saatchi - Sasko Goodness Campaign

Saatchi & Saatchi Cape Town created a fully integrated campaign for Sasko Flour to bring to life their client’s positioning of ‘Share the Goodness’.

The campaign which included: recipe books, The Really Early Morning Radio Show, radio adverts, newspaper campaign, blogger and media desk drop, PR and activation, internal staff AV and internal staff calendar was brought to life with the various elements that demonstrated ‘Share the Goodness’. The objective of the campaign was to show Sasko Flour’s support of the women of our nation and to further enhance the warmness of the brand as their partner in the early hours – their comfort, their treat and chance to impress. It was important that the campaign would sincerely salute them.”

Check out the fruits of this mix below..

Saatchi & Saatchi - Sasko Goodness Campaign

Saatchi & Saatchi - Sasko Goodness Campaign

Saatchi & Saatchi - Sasko Goodness Campaign

Saatchi & Saatchi - Sasko Goodness CampaignCredits:
Client / Brand: Sasko Flour – Pioneer Foods
Creative Director: Sammy-Jane Thom
Art Director: Natalie Vella, Larissa Elliot, Jenna Barbe, Sue Stewart
Copywriter: Melanie Horenz, Mimi Cooper, Dana Aires
Illustrator: Heidi Chisholm, Hey CJ Parker
Photographer: Matthys de Lill
Animation: Masters & Savant





  1. Great body of work, i am just not sure about the treatment of those photos, they are getting there, but they don’t feel right for the style, but that is just me, great work.

  2. love the illustration on this. Pity about the “teach yourself how to do it” but there are some other nice elements to it.

  3. Yes, i like the illustration work aswell, very nice.

  4. @Jimmythehat: haha well spotted!

    like the oven gloves 😛

  5. Why is the glove “pixelated”? Am I missing something?

  6. @Jimmythehat brilliant. @Jaco, true. An idea that has no relevance. At all.

  7. @Jaco the oven glove was sent to foodbloggers to promote the sasko online recipes