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FoxP2 for Dairy Board

Cheesy busts by FoxP2

FoxP2 for Dairy Board

 

Can’t get over this bizarre but brilliant idea by FoxP2. Here’s the background: We needed to recruit the top fifteen editors of South Africa’s most high-profile Health, Sports and Lifestyle magazines to spread the word about the natural goodness of dairy. We sculpted a bust of each editor out of cheese and sent it to them at their place of work. Along with the bust, they received a letter explaining that the Dairy Consumer Education Project has identified them as potential Dairy Champions, along with a link to the Rediscover Dairy website containing all the information they needed.

 

Credits:

 

Client: SAMPRO
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Sculptor: Barry Barichievy
Art Buyer: Janine Waine

 

FoxP2 - Cheese Bust

FoxP2 - Cheese Bust

FoxP2 - Cheese Bust

FoxP2 - Cheese Bust

FoxP2 - Cheese Bust

FoxP2 - Cheese Bust



Between 10 and 5